PT. Mindong Elektrindo (Dongfeng) was founded by the Company's Chairman, Mr. Chen Min-Xiang Jason in 1968. In the same year, Mr. Chen has introduced Dongfeng diesel engine from China to Jakarta, Indonesia. With Mr. Chen effort, our product's reliable performance and low price, we have received good reputation in Indonesia market.
In 2011, Dongfeng has occupied 60-70% of Indonesia Domestic Diesel engine market share.
Dongfeng Spirit (P.I.P.C.)
- Pragmatic, Rigorous
- Into each other, Complement each other
- Polite, Trustworthy
- Cooperation to reach a Win-Win situation
- We are commited to sourcing, developing, and selling of new style diesel engines, small scale electric generators and energy solutions to improve peopleâ€™s living quality.
- By combining our expertise in diesel engine, generator technologies and design, we will develop a series of unique and environmental protection products which can widely use in agricultures, households and industries.
- We hope that our products will enrich peopleâ€™s life as well as provide a green environment.
Business Principle and Philosophy
- To grasp the general trend, take the Action
- Dongfeng has effective control in costs and expenses. In addition, the company has strong threshold to against the adverse economic environment.
- Dongfeng diesel engine has high reputation in Indonesia, and awarded by the trust from our customers.
- We are using dealer-distributors mechanism, this helps us reduce our Accounts receivable risk and selling cost; while we can build up an effective sales network throughout Indonesia.
- The Dongfeng has been set up in Indonesia for more than 40 years, we has good relationship and network with the local government.
Starting from 2010, Dongfeng has come to a critical point of his development, in order to coherent with Indonesia Economic and domestic development, we have planned 3 main business targets for the coming 10 years. They are:
- Strengthen our core business
- Development of Renewable Energy
- Invest in Coal fired Power Plants